Modern medicine is “evidence based”. We have to ask ourselves - has a study shown that this treatment worked better than a placebo, or alternative treatment? Was that study free from bias? Can we trust the results?

In contrast, treatments sold in the beauty industry can make wild claims with very little to back them up. Why can’t beauty products that claim to change our bodies be evidence based too? Any product that can deliver on these promises is after all a kind of medicine!

In this book, I have created a guide for evidence-based beauty..

This book is aimed at men and women who wish to lose weight, while ensuring optimal nutrition and fitness, and who seek evidence-based, scientific advice from a doctor on these subjects.

The title of the book is a reference to the huge amount of misinformation that we are exposed to, everywhere we look for diet advice. Every book, blog, and even government website will say something like “the average man needs 2500 calories per day, the average woman needs 2000”. The problem is, this is not true.

In The 2000 Calorie Lie, we will break through the myths that are repeated so often that many of us have come to accept them as “fact” - and then learn how we can really achieve our health and body goals.